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Brand creation is a comprehensive process and it undertakes a complex art and science based approach. The art drives the necessary creativity while science manages the principled driven brand creation approach. The brand is defined as an image that is associated with firm, person, and product and creates intangible value in form of customer loyalty, premium value and

Title : Quick guide to understand brand creation process
Author : Prithviraj Chauhan
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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