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The New Modern Media is an indispensable guide to the profound and disruptive changes rocking the media industry. It examines the implications of a new, mobile culture and challenges the widely held belief that most media companies true source of profits is their content. It makes the case for the importance of distribution as a key driver of firm value in the legacy media

Title : The New Modern Media: Remaking Media for a Mobile Culture
Author : Lew Dickey
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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