Download Consumer Perception of Product Risks and Benefits - Gérard Emilien file in ePub Online

Read online Consumer Perception of Product Risks and Benefits - Gérard Emilien file in ePub

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology

Title : Consumer Perception of Product Risks and Benefits
Author : Gérard Emilien
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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